5 Failed Celebrity Booze Brands

Celebrities have been in the alcohol game for some time now, endorsing and even creating new spirits.


The History of Absinthe

When one mentions the word “absinthe,” the response is often accompanied by raised brows and concerned eyes. You hear things like, “Isn’t that illegal?” “I’ve heard it causes hallucinations,” or “Doesn’t it make people violent?”


Deep Fried Baileys Ice Cream

This recipe is just as delicious as you might think. Get yourself some Baileys Original Ice Cream and try it, it will be the best thing ever.


Fireball, The Unofficial Beverage Of Regret, Is Now Available In Bagel Form

Ever wake up regretting that last shot of Fireball? Well, now you can extend that regret all the way through breakfast.


The History of Liqueur

A growing interest in cocktails has secured some new interest in liqueurs over the past couple of years and let’s be honest, where would a White Russian, a Springbokkie, a B-52 or an Espresso Martini be without liqueurs, right?


Amarula removes the elephant off its label as part of the #DontLetThemDisappear campaign

The African elephant is on the brink of disappearing- the latest wildlife census information puts the number of African elephants living in the wild at around 400,000. For many this fact seems far removed from their daily lives, but for those living in Africa, the reality is unimaginable.


Chocolate covered Strawberry Shot Glasses filled with Nachtmusik Liqueur

This is a brilliant party idea if you love the combination of chocolate, strawberries, and alcohol as much as we do.


Boardroom launches spirit distilled entirely from raw carrots

First came an all-beet spirit—B. Now Boardroom Spirits announces the launch of C, a 92-proof eau de vie-style spirit created entirely from raw carrots.


CAPERITIF Cabaret Cocktail

From the cellar of Kalmoesfontein and the mountain slopes of the Paardeberg,  the CAPERITIF of Adi Badenhorst is the coolest new product launch in a decade! 


Help Amarula to save Africa`s Elephants

The African elephant is under enormous threat due to ivory poaching and one elephant is lost every fifteen minutes of every day. 

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