By Changing A Single Word, Schweppes Hopes To Transform Its Entire Positioning

There?s an innocent levity to new positioning that past-tense predecessors sorely lacked.


How A Copywriter’s Amazing Tribute To Sprite Got Him Hired At W+k

Chase Zreet unpacks his video ?Cover Letter.?


Budweiser Will Host A Country Music Showcase At Sxsw

The showcase will feature artists like Old Crow Medicine Show, Kane Brown and Elle King.


People Are The Product In Coca-cola’s Bubbly New Print And Outdoor Ads

Ogilvy Dubai gets effervescent.


Stella Artois Makes People Wait For Water In Extension Of Super Bowl Effort

Matt Damon surprises restaurant and hotel patrons


Pepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences

It?s partnering with Google for the activation.

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How The Budweiser Clydesdales Will Make An Appearance During The Super Bowl

A brief bumper spot will air during the NBC broadcast, but there?s more.


Stella Artois Teams With Matt Damon And For First Super Bowl Appearance Since 2011

The AB InBev brand calls on viewers to ?Make Your Super Bowl Party Matter.?


Tullamore Dew Shows A More Diverse View Of Ireland In A New Campaign From Opperman Weiss

Singing Irish songs and drinking whiskey isn?t just for white men.


Distilling Technique And Marketing Mystique Helped Bombay Sapphire Make It In America

A New York adman and a French executive made an Englishman?s gin recipe into a success.

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